SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* POWELL PHILLIP E (Last) (First) (Middle) 690 E LAMAR BLVD (Street) ARLINGTON TX 76011 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol FIRST CASH FINANCIAL SERVICES INC [ FCFS ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner X Officer (give title below) Other (specify below) Chairman & CEO
	3. Date of Earliest Transaction (Month/Day/Year) 02/17/2004
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/17/2004		M		12,000	A	$10	72,000	D
Common Stock	02/17/2004		S(1)		12,000	D	$32	60,000	D
Common Stock	02/17/2004		M		77,100	A	$4.625	137,100	D
Common Stock	02/17/2004		S(1)		77,100	D	$32.07	60,000	D
Common Stock	02/18/2004		M		8,900	A	$4.625	68,900	D
Common Stock	02/18/2004		S(1)		8,900	D	$32	60,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Options	$10	02/17/2004		M			12,000	04/12/1999	04/12/2009	Common Stock	12,000	(2)	721,000	D
Warrants	$4.625	02/17/2004		M			77,100	01/15/1996	01/15/2011	Common Stock	77,100	(2)	643,900	D
Warrants	$4.625	02/18/2004		M			8,900	01/15/1996	01/15/2011	Common Stock	8,900	(2)	635,000	D
Options	$29							01/29/2004	01/29/2014	Common Stock	75,000		635,000	D
Options	$20.05							10/01/2003	10/01/2013	Common Stock	100,000		635,000	D
Warrants	$4.625							01/15/1996	01/15/2011	Common Stock	100,000		635,000	D
Warrants	$8							04/03/2002	04/03/2012	Common Stock	150,000		635,000	D
Warrants	$8							02/18/1998	02/18/2013	Common Stock	60,000		635,000	D
Warrants	$10.1							04/04/2003	04/04/2013	Common Stock	100,000		635,000	D
Warrants	$11.5							05/09/2003	05/09/2013	Common Stock	50,000		635,000	D

Explanation of Responses:

1. Sale for purposes of personal financial planning.

2. Issued pursuant to employee stock option plan.

	Phillip E. Powell	02/19/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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