UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC 20549

                                  FORM 10-Q

                QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF
                     THE SECURITIES EXCHANGE ACT OF 1934

        For the Quarter Ended                 Commission File Number:
         September 30, 2004                          0-19133


                     FIRST CASH FINANCIAL SERVICES, INC.
            (Exact name of registrant as specified in its charter)


                  Delaware                         75-2237318
       (state or other jurisdiction    (IRS Employer Identification No.)
     of incorporation or organization)

      690 East Lamar Blvd., Suite 400
             Arlington, Texas                        76011
 (Address of principal executive offices)         (Zip Code)

     Registrant's telephone number, including area code:  (817) 460-3947

      Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13  or 15(d) of the Securities Exchange  Act
 of 1934 during the preceding 12 months (or for such shorter period that  the
 registrant was required to file such  reports), and (2) has been subject  to
 such filing requirements for the past 90 days.  Yes  X    No  ___

      Indicate by check mark whether the  registrant is an accelerated  filer
 (as defined in  Rule 12b-2  of the Securities  Exchange Act).  Yes X  No ___

      As of November 4, 2004  there were  15,665,490  shares  of Common Stock
 outstanding.

PART I. FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS FIRST CASH FINANCIAL SERVICES, INC. CONDENSED CONSOLIDATED BALANCE SHEETS September 30, December 31, -------------------- ------------- 2004 2003 2003 ------- ------- ------- (unaudited) (in thousands, except share data) ASSETS Cash and cash equivalents................ $ 12,288 $ 13,665 $ 15,847 Service charges receivable............... 4,527 3,615 3,918 Pawn receivables......................... 24,859 20,457 20,037 Short-term advance receivables, net of allowance of $499, $405 and $497, respectively........................... 14,014 10,532 13,759 Inventories.............................. 18,074 15,011 15,588 Prepaid expenses and other current assets 1,303 1,239 964 Income taxes receivable.................. 598 2,043 1,613 ------- ------- ------- Total current assets ................. 75,663 66,562 71,726 Property and equipment, net.............. 16,767 12,926 14,418 Goodwill................................. 53,237 53,194 53,237 Receivable from Cash & Go, Ltd........... - 4,943 - Other.................................... 772 612 683 ------- ------- ------- $146,439 $138,237 $140,064 ======= ======= ======= LIABILITIES AND STOCKHOLDERS' EQUITY Accounts payable......................... $ 604 $ 801 $ 1,054 Accrued expenses......................... 6,776 10,974 9,832 ------- ------- ------- Total current liabilities ............ 7,380 11,775 10,886 Revolving credit facility................ 2,000 11,000 6,000 Deferred income taxes payable............ 6,855 5,824 5,955 ------- ------- ------- 16,235 28,599 22,841 ------- ------- ------- Stockholders' equity: Preferred stock; $.01 par value; 10,000,000 shares authorized ........ - - - Common stock; $.01 par value; 90,000,000 shares authorized ........ 161 106 109 Additional paid-in capital ............ 70,811 60,273 63,395 Retained earnings ..................... 71,348 52,274 56,734 Common stock held in treasury, at cost (12,116) (3,015) (3,015) ------- ------- ------- 130,204 109,638 117,223 ------- ------- ------- $146,439 $138,237 $140,064 ======= ======= ======= The accompanying notes are an integral part of these condensed consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. CONDENSED CONSOLIDATED STATEMENTS OF INCOME Three Months Ended Nine Months Ended --------------------- --------------------- Sept. 30, Sept. 30, Sept. 30, Sept. 30, 2004 2003 2004 2003 ------- ------- ------- ------- (unaudited, in thousands, except per share amounts) Revenues: Merchandise sales.......... $ 22,006 $ 17,283 $ 61,103 $ 49,986 Pawn service charges....... 8,998 7,634 25,176 20,796 Short-term advance service charges.................. 14,545 11,362 39,187 31,136 Check cashing fees......... 683 670 2,316 2,109 Other...................... 312 292 930 876 ------- ------- ------- ------- 46,544 37,241 128,712 104,903 ------- ------- ------- ------- Cost of revenues: Cost of goods sold......... 13,603 10,245 36,330 29,570 Short-term advance loss provision................ 4,007 3,009 8,413 7,137 Check cashing returned items expense............ 50 59 179 151 ------- ------- ------- ------- 17,660 13,313 44,922 36,858 ------- ------- ------- ------- Gross profit................. 28,884 23,928 83,790 68,045 ------- ------- ------- ------- Expenses: Operating expenses......... 15,353 13,534 44,723 38,089 Interest expense........... 17 108 60 412 Interest income............ (10) (133) (42) (467) Depreciation .............. 1,073 828 2,982 2,176 Administrative expenses.... 4,208 3,110 12,870 10,855 ------- ------- ------- ------- 20,641 17,447 60,593 51,065 ------- ------- ------- ------- Income before income taxes... 8,243 6,481 23,197 16,980 Provision for income taxes... 3,053 2,465 8,583 6,465 ------- ------- ------- ------- Net income................... $ 5,190 $ 4,016 $ 14,614 $ 10,515 ======= ======= ======= ======= Net income per share: Basic ..................... $ 0.33 $ 0.28 $ 0.93 $ 0.77 ======= ======= ======= ======= Diluted ................... $ 0.31 $ 0.25 $ 0.86 $ 0.68 ======= ======= ======= ======= Earnings per share and outstanding share amounts reflect the Company's three-for-two stock split on April 6, 2004. The accompanying notes are an integral part of these condensed consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS Nine Months Ended -------------------- Sept. 30, Sept. 30, 2004 2003 -------- -------- (unaudited, in thousands) Cash flows from operating activities: Net income ................................... $ 14,614 $ 10,515 Adjustments to reconcile net income to net cash flows from operating activities: Depreciation .............................. 2,982 2,176 Short-term advance loss provision .......... 8,413 7,137 Stock option and warrant income tax benefit 5,859 3,298 Changes in operating assets and liabilities: Service charges receivable ................. (609) (441) Inventories ................................ (895) (518) Prepaid expenses and other assets .......... (428) (127) Accounts payable and accrued expenses ...... (3,506) 1,721 Current and deferred income taxes ......... 1,915 (1,033) -------- -------- Net cash flows from operating activities . 28,345 22,728 -------- -------- Cash flows from investing activities: Pawn receivables, net ........................ (6,413) (4,678) Short-term advance receivables, net .......... (8,668) (6,979) Purchases of property and equipment .......... (5,331) (3,352) Receivable from Cash & Go, Ltd ............... - 2,408 -------- -------- Net cash flows from investing activities . (20,412) (12,601) -------- -------- Cash flows from financing activities: Proceeds from debt ........................... 10,000 - Repayments of debt ........................... (14,000) (18,502) Decrease in notes receivable from officers ... - 4,228 Purchase of treasury stock ................... (13,463) - Proceeds from exercise of stock options and warrants ............................... 5,971 5,077 -------- -------- Net cash flows from financing activities . (11,492) (9,197) -------- -------- Change in cash and cash equivalents............ (3,559) 930 Cash and cash equivalents at beginning of the period................................ 15,847 12,735 -------- -------- Cash and cash equivalents at end of the period. $ 12,288 $ 13,665 ======== ======== Supplemental disclosure of cash flow information: Cash paid during the period for: Interest ................................... $ 68 $ 471 ======== ======== Income taxes ............................... $ 808 $ 4,215 ======== ======== Supplemental disclosure of non-cash investing activity: Non-cash transactions in connection with pawn receivables settled through forfeitures of collateral transferred to inventories ...... $ 24,842 $ 19,488 ======== ======== The accompanying notes are an integral part of these condensed consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) Note 1 - Basis of Presentation The accompanying unaudited condensed consolidated financial statements, including the notes thereto, include the accounts of First Cash Financial Services, Inc. (the "Company") and its wholly owned subsidiaries. In addition, the accompanying consolidated financial statements include the accounts of Cash & Go, Ltd., a Texas limited partnership, which owns financial services kiosks inside convenience stores. The Company has a 50% ownership interest in the partnership, which it has historically accounted for by the equity method of accounting. Effective December 31, 2003, when the Company adopted Financial Accounting Standards Board (FASB) Interpretation No. 46(R) - Consolidation of Variable Interest Entities, the Company's consolidated balance sheet includes the assets and liabilities of Cash & Go, Ltd. The operating results of Cash & Go, Ltd. are included in the Company's consolidated operating results effective for accounting periods beginning January 1, 2004. All significant intercompany accounts and transactions have been eliminated. Such unaudited consolidated financial statements are condensed and do not include all disclosures and footnotes required by generally accepted accounting principles in the United States of America for complete financial statements. Such interim period financial statements should be read in conjunction with the Company's consolidated financial statements which are included in the Company's December 31, 2003 Annual Report on Form 10-K and as amended on Form 10-K/A. The consolidated financial statements as of September 30, 2004 and for the periods ended September 30, 2004 and 2003 are unaudited, but in management's opinion, include all adjustments (consisting of only normal recurring adjustments) considered necessary to present fairly the financial position, results of operations and cash flows for such interim periods. Operating results for the period ended September 30, 2004 are not necessarily indicative of the results that may be expected for the full fiscal year. Certain amounts in the prior year comparative presentation in the Condensed Consolidated Statements of Cash Flows have been reclassified between sections of the Condensed Consolidated Statements of Cash Flows in order to be consistent with the presentation utilized for the nine-month period ended September 30, 2004. For the nine-month period ended September 30, 2003, the Company determined that it had incorrectly classified the short-term advance loss provision as an investing activity rather than an operating activity. The effect of the reclassification is to increase cash flows from operating activities and to decrease cash flows from investing activities in the amount of $7,137,000 for the nine-month period ended September 30, 2003. In addition, the Company has reviewed its recording and classification of cash flows arising from the forfeiture and subsequent sale of pawn collateral and determined that investing cash flows representing a return of pawn receivables were incorrectly recorded on the dates of forfeiture rather than on the dates that the forfeited collateral was sold. Accordingly, the reported cash flows for the nine-month period ended September 30, 2003 related to forfeited collateral have been corrected to remove the non-cash impact of increases and decreases in on-hand inventories. The effect of the reclassification is to increase cash flows from operating activities and to decrease cash flows from investing activities in the amount of $845,000 for the nine-month period ended September 30, 2003. Certain other amounts in prior year comparative presentations have been reclassified in order to conform to the 2004 presentation. All share amounts and earnings per share amounts included in these financial statements reflect a three-for-two stock split effective April 6, 2004. Note 2 - Revolving Credit Facility The Company maintains a long-term line of credit with two commercial lenders (the "Credit Facility"). The Credit Facility provides a $25,000,000 long-term line of credit that matures on April 15, 2006 and bears interest at the prevailing LIBOR rate (which was approximately 1.8% at September 30, 2004) plus a fixed interest rate margin of 1.375%. Amounts available under the Credit Facility are limited to 300% of the Company's earnings before income taxes, interest, depreciation and amortization for the trailing twelve months. At September 30, 2004, the Company had $23,000,000 available for additional borrowings. Under the terms of the Credit Facility, the Company is required to maintain certain financial ratios and comply with certain technical covenants. The Company was in compliance with the requirements and covenants of the Credit Facility as of September 30, 2004 and November 4, 2004. The Company is required to pay an annual commitment fee of 1/8 of 1% on the average daily-unused portion of the Credit Facility commitment. The Company's Credit Facility contains provisions that allow the Company to repurchase stock and/or pay cash dividends within certain parameters. Substantially all of the unencumbered assets of the Company have been pledged as collateral against indebtedness under the Credit Facility. Note 3 - Earnings Per Share The following table sets forth the computation of basic and diluted earnings per share (in thousands, except per share data): Three Months Ended Nine Months Ended ------------------- ------------------- Sept. 30, Sept. 30, Sept. 30, Sept. 30, 2004 2003 2004 2003 ------ ------ ------ ------ Numerator: Net income for calculating basic and diluted earnings per share $ 5,190 $ 4,016 $14,614 $10,515 ====== ====== ====== ====== Denominator: Weighted-average common shares for calculating basic earnings per share 15,750 14,300 15,738 13,658 Effect of dilutive securities: Stock options and warrants 1,080 2,058 1,330 1,759 ------ ------ ------ ------ Weighted-average common shares for calculating diluted earnings per share 16,830 16,358 17,068 15,417 ====== ====== ====== ====== Basic earnings per share $ 0.33 $ 0.28 $ 0.93 $ 0.77 ====== ====== ====== ====== Diluted earnings per share $ 0.31 $ 0.25 $ 0.86 $ 0.68 ====== ====== ====== ====== Earnings per share and outstanding share amounts adjusted to reflect a three-for-two stock split on April 6, 2004. Note 4 - Employee Stock Incentive Plans The Company accounts for its employee stock incentive plans under Accounting Principles Board (APB) Opinion No. 25, Accounting for Stock Issued to Employees and the related interpretations under Financial Accounting Standards Board (FASB) Interpretation No. 44, Accounting for Certain Transactions Involving Stock Compensation. Accordingly, no stock- based employee compensation cost is reflected in net income as all options and warrants granted had an exercise price equal to the market value of the underlying common stock on the date of grant. In accordance with SFAS No. 148, Accounting for Stock-Based Compensation - Transition and Disclosure, the following table illustrates the effect on net income and earnings per share as if the Company had applied the fair value recognition provisions of SFAS No. 123, Accounting for Stock-Based Compensation, to stock-based employee compensation. Three Months Ended Nine Months Ended ------------------- ------------------- Sept. 30, Sept. 30, Sept. 30, Sept. 30, 2004 2003 2004 2003 ------ ------ ------ ------ Net income, as reported $ 5,190 $ 4,016 $14,614 $10,515 Less: Stock-based employee compensation determined under the fair value requirements of SFAS 123, net of income tax benefits 55 40 2,466 951 ------ ------ ------ ------ Adjusted net income $ 5,135 $ 3,976 $12,148 $ 9,564 ====== ====== ====== ====== Earnings per share: Basic, as reported $ 0.33 $ 0.28 $ 0.93 $ 0.77 Basic, adjusted $ 0.33 $ 0.28 $ 0.77 $ 0.70 Diluted, as reported $ 0.31 $ 0.25 $ 0.86 $ 0.68 Diluted, adjusted $ 0.31 $ 0.24 $ 0.71 $ 0.62 The fair values were determined using a Black-Scholes option-pricing model using the following assumptions: Three Months Ended Nine Months Ended ------------------- ------------------- Sept. 30, Sept. 30, Sept. 30, Sept. 30, 2004 2003 2004 2003 ------ ------ ------ ------ Dividend yield - - - - Volatility 52.7% 55.1% 52.7% 54.5% Risk-free interest rate 3.5% 3.5% 3.5% 3.5% Expected life 5.5 years 7 years 5.5 years 7 years During the period from January 1, 2004 through September 30, 2004, the Company issued 1,056,992 shares of common stock relating to the exercise of outstanding stock options and warrants for an aggregate exercise price of $11,830,000, including income tax benefit. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS GENERAL First Cash Financial Services, Inc. (the "Company") is a leading provider of specialty consumer finance products. The Company currently has 278 locations in eleven U.S. states and Mexico and is the nation's third largest publicly traded pawnshop operator. The Company's pawn stores engage in both consumer finance and retail sales activities and are a convenient source for small consumer advances ("pawns"), secured by pledged tangible personal property such as jewelry, electronic equipment, tools, sporting goods and musical equipment. The pawn stores also retail previously-owned merchandise acquired through collateral forfeitures and over-the-counter purchases from customers. Many of the Company's U.S. pawn stores offer short-term, unsecured advances ("short-term advances"), which are also known as payday advances. The Company also operates stand-alone check cashing/short-term advance stores in several U.S. states. These stores provide a broad range of consumer financial services products, including short-term advances, check cashing, money orders, money transfers and bill payment services. In addition, the Company is a 50% partner in Cash & Go, Ltd., a Texas limited partnership, which currently owns and operates 40 kiosks located inside convenience stores, which offer short-term advances and check cashing. OPERATIONS AND LOCATIONS The following table details store openings and closings for the three and nine-month periods ended September 30, 2004: Three Months Ended Nine Months Ended Sept. 30, 2004 Sept. 30, 2004 ---------------------- ---------------------- Check Cashing/ Check Cashing/ Short-term Short-term Pawn Advance Total Pawn Advance Total Stores Stores Stores Stores Stores Stores ------ ------ ------ ------ ------ ------ Beginning of period count 180 80 260 160 75 235 New stores opened 10 3 13 32 8 40 Closed stores - - - (2) - (2) ------ ------ ------ ------ ------ ------ Store count at Sept. 30, 2004 190 83 273 190 83 273 ====== ====== ====== ====== ====== ====== The Company's business plan is to continue to expand its operations by opening both new check cashing/short-term advance stores and new pawn stores in selected geographic markets. For the three-month and nine-month periods ended September 30, 2004, the Company's 50% owned joint venture, Cash & Go, Ltd. operated a total of 40 kiosks located inside convenience stores in the state of Texas, which are not included in the above chart. No kiosks were opened or closed during the nine months ended September 30, 2004. For the quarter ended September 30, 2004, the Company's revenues were derived 47% from merchandise sales, 19% from service charges on pawn loans, 31% from service charges on short-term advances, and 3% from other sources, primarily check cashing fees. Stores included in the same-store revenue calculations are those stores that were opened prior to the beginning of the prior year comparative fiscal period and are still open. Also included are stores that were relocated during the year within a specified distance serving the same market, where there is not a significant change in store size and where there is not a significant overlap or gap in timing between the opening of the new store and the closing of the existing store. During the periods reported, the Company has not had store expansions that involved a significant change in the size of retail showrooms, and accordingly, no expanded stores have been excluded from the same-store calculations. Sales of scrap jewelry are included in same-store revenue calculations. Revenues from the Cash & Go, Ltd. kiosks are not included in same-store calculations for 2004 as the revenues from the kiosks were not included in the consolidated revenues for fiscal 2003. Although the Company has had significant increases in revenues due to new store openings in 2003 and 2004 and the consolidation of Cash & Go, Ltd. effective December 31, 2003, the Company has also incurred increases in operating expenses attributable to the additional stores, consolidation of Cash & Go, Ltd. and increases in administrative expenses attributable to additions to the management team and hiring the support personnel required for the Company's growth. Operating expenses consist of all items directly related to the operation of the Company's stores, including salaries and related payroll costs, rent, utilities, equipment depreciation, advertising, property taxes, licenses, supplies and security. Administrative expenses consist of items relating to the operation of the corporate office, including the compensation and benefit costs of corporate officers, area supervisors and other operations management, accounting and administrative costs, information technology costs, liability and casualty insurance, outside legal and accounting fees and stockholder-related expenses. CRITICAL ACCOUNTING POLICIES The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and related revenues and expenses and disclosure of gain and loss contingencies at the date of the financial statements. Such estimates and assumptions are subject to a number of risks and uncertainties, which may cause actual results to differ materially from the Company's estimates. Both the significant accounting policies which management believes are the most critical to aid in fully understanding and evaluating the reported financial results and the effects of recent accounting pronouncements have been reported in the Company's 2003 Annual Report on Form 10-K. RESULTS OF OPERATIONS Three months ended September 30, 2004 compared to the three months ended September 30, 2003 Total revenues increased 25% to $46,544,000 for the three months ended September 30, 2004 ("the Third Quarter of 2004") as compared to $37,241,000 for the three months ended September 30, 2003 ("the Third Quarter of 2003"). The change was comprised of an increase in revenues of $3,107,000 generated by the 65 new pawn and check cashing/short-term advance stores which were opened since July 1, 2003, a same-store increase totaling $5,115,000 at the 208 stores which were in operation during all of the Third Quarter of 2003 and the Third Quarter of 2004, an increase of $1,385,000 related to the consolidation of the 40 Cash & Go, Ltd. kiosks, net of a decrease in revenues of $304,000 from the four stores closed since July 1, 2003. Same- store revenues increased 14% primarily due to the continued maturation of newer stores opened in the first half of 2003 and fiscal 2002. Of the $9,303,000 increase in total revenues, 51%, or $4,723,000, was attributable to increased merchandise sales, 15%, or $1,364,000 was attributable to an increase in pawn service charges, 34%, or $3,183,000 was attributable to an increase in short-term advance service charges, and less than 1% or $33,000 was attributable to other income, comprised primarily of check cashing fees. A significant component of the increase in merchandise sales was non-retail bulk sales of scrap jewelry merchandise, which increased from $2,982,000 in the Third Quarter of 2003 to $5,357,000 in the Third Quarter of 2004. As a percentage of total revenues, merchandise sales increased from 46% to 47% during the Third Quarter of 2003 as compared to the Third Quarter of 2004, pawn service charges decreased from 20% to 19%, short-term advance service fees remained unchanged at 31%, and check cashing fees and other income as a percentage of total revenues remained unchanged at 3% during the Third Quarter of 2003 and the Third Quarter of 2004. The pawn receivables balance increased 22% from $20,457,000 at September 30, 2003 to $24,859,000 at September 30, 2004. Of the $4,402,000 increase, an increase of $2,217,000 was attributable to the growth in same- store pawn receivable balances at the stores which were in operation as of September 30, 2004 and 2003, and an increase of $2,380,000 was attributable to the new stores opened since September 30, 2003, net of a decrease of $195,000 at the stores closed since September 30, 2003. The net short-term advance receivables balance increased 33% from $10,532,000 at September 30, 2003 to $14,014,000 at September 30, 2004. Of the $3,482,000 increase, a same-store increase of $1,296,000 was attributable to the growth in short- term advance receivable balances at the stores which were in operation as of September 30, 2004 and 2003, an increase of $794,000 was attributable to the new stores opened since September 30, 2003, an increase of $1,429,000 was attributable to the consolidation of the 40 Cash & Go, Ltd. kiosks, net of a decrease of $37,000 at the stores closed since September 30, 2003. The Company's loss provision reserve on short-term advance receivables increased from $405,000 at September 30, 2003 to $499,000 at September 30, 2004. Gross profit margins on total merchandise sales were 38% during the Third Quarter of 2004 compared to 41% during the Third Quarter of 2003. This decrease was primarily the result of the increased mix of non-retail bulk sales of scrap jewelry, which is typically sold at lower profit margins. Retail merchandise margins, which exclude bulk scrap jewelry sales, remained unchanged at 45% over the same periods. The Company's loss provision relating to short-term advances increased from $3,009,000 in the Third Quarter of 2003 to $4,007,000 in the Third Quarter of 2004. As a percentage of short-term advance service charge revenues, the loss provision increased from 26% during the Third Quarter of 2003 to 28% during the Third Quarter of 2004. Management considers this increase to be within the expected range of variability. Operating expenses increased 13% to $15,353,000 during the Third Quarter of 2004 compared to $13,534,000 during the Third Quarter of 2003, primarily as a result of the consolidation of Cash & Go, Ltd.'s operating results and the net addition of 61 pawn and check cashing/short-term advance stores since July 1, 2003, which is a 29% increase in store count. Administrative expenses increased 35% to $4,208,000 during the Third Quarter of 2004 compared to $3,110,000 during the Third Quarter of 2003 primarily as a result of the consolidation of Cash & Go, Ltd.'s operating results and increased costs related to additional administrative personnel, accounting and legal fees, and other expenses necessary to support the Company's growth strategy and increase in store counts. Interest expense decreased to $17,000 in the Third Quarter of 2004 compared to interest expense of $108,000 in the Third Quarter of 2003 as a result of lower average outstanding debt balances during the Third Quarter of 2004. Interest income decreased from $133,000 in the Third Quarter of 2003 to $10,000 in the Third Quarter of 2004, due primarily to the elimination of interest income associated with the consolidation of Cash & Go, Ltd. For the Third Quarter of 2004 and 2003, the Company's effective federal income tax rates of 37% and 38%, respectively, differed from the statutory tax rate of approximately 34% primarily as a result of state and foreign income taxes. Nine months ended September 30, 2004 compared to the nine months ended September 30, 2003 Total revenues increased 23% to $128,712,000 for the nine months ended September 30, 2004 ("the Nine-Month 2004 Period") as compared to $104,903,000 for the nine months ended September 30, 2003 ("the Nine-Month 2003 Period"). The change was comprised of an increase in revenues of $10,320,000 generated by the 87 new pawn and check cashing/short-term advance stores which were opened since January 1, 2003, a same-store increase of $10,235,000 at the 186 stores which were in operation during all of the first half of 2003 and the first half of 2004, an increase of $4,259,000 related to the consolidation of the 40 Cash & Go, Ltd. kiosks, net of a decrease in revenues of $1,005,000 from the four stores closed since January 1, 2003. Same store revenues increased 10% primarily due to increased demand for short-term consumer finance products and continued maturation of stores opened in fiscal 2002. Of the $23,809,000 increase in total revenues, 47%, or $11,117,000, was attributable to increased merchandise sales, 18%, or $4,380,000 was attributable to an increase in pawn service charges, 34%, or $8,051,000 was attributable to an increase in short-term advance service charges, and 1% or $261,000 was attributable to an increase in other income, primarily check cashing fees. A significant component of the increase in merchandise sales was non-retail bulk sales of scrap jewelry merchandise, which increased from $7,541,000 in the Nine-Month 2003 Period to $11,779,000 in the Nine-Month 2004 Period. During both the Nine-Month 2004 Period and the Nine-Month 2003 Period merchandise sales as a percentage of total revenues was 48%, pawn service charges as a percentage of total revenues were 20%, short-term advance service fees as a percentage of total revenues were 30%, and check cashing fees and other income as a percentage of total revenues were 2%. The pawn receivables balance increased 22% from $20,457,000 at September 30, 2003 to $24,859,000 at September 30, 2004. Of the $4,402,000 increase, an increase of $2,217,000 was attributable to the growth in same- store pawn receivable balances at the stores which were in operation as of September 30, 2004 and 2003, and an increase of $2,380,000 was attributable to the new stores opened since September 30, 2003, net of a decrease of $195,000 at the stores closed since September 30, 2003. The net short-term advance receivables balance increased 33% from $10,532,000 at September 30, 2003 to $14,014,000 at September 30, 2004. Of the $3,482,000 increase, a same-store increase of $1,296,000 was attributable to the growth in short- term advance receivable balances at the stores which were in operation as of September 30, 2004 and 2003, an increase of $794,000 was attributable to the new stores opened since September 30, 2003, an increase of $1,429,000 was attributable to the consolidation of the 40 Cash & Go, Ltd. kiosks, net of a decrease of $37,000 at the stores closed since September 30, 2003. The Company's loss provision reserve on short-term advance receivables increased from $405,000 at September 30, 2003 to $499,000 at September 30, 2004. Gross profit margins on total merchandise sales were 41% during both the Nine-Month 2004 Period and the Nine-Month 2003 Period. Retail merchandise margins, which exclude bulk scrap jewelry sales, were 45% over the same periods. The Company's loss provision relating to short-term advances increased from $7,137,000 in the Nine-Month 2003 Period to $8,413,000 in the Nine-Month 2004 Period. As a percentage of short-term advance service charge revenues, the loss provision decreased from 23% during the Nine-Month 2003 Period to 22% during the Nine-Month 2004 Period. Operating expenses increased 17% to $44,723,000 during the Nine-Month 2004 Period compared to $38,089,000 during the Nine-Month 2003 Period, primarily as a result of the consolidation of Cash & Go, Ltd.'s operating results and the net addition of 83 pawn and check cashing/short-term advance stores since January 1, 2003, which is a 44% increase in store count. Administrative expenses increased 19% to $12,870,000 during the Nine-Month 2004 Period compared to $10,855,000 during the Nine-Month 2003 Period primarily as a result of the consolidation of Cash & Go, Ltd.'s operating results, and increased costs related to additional administrative personnel, accounting and legal fees, and other expenses necessary to support the Company's growth strategy and increase in store counts. Interest expense decreased to $60,000 in the Nine-Month 2004 Period compared to interest expense of $412,000 in the Nine-Month 2003 Period as a result of lower average outstanding debt balances during the Nine-Month 2004 Period. Interest income decreased from $467,000 in the Nine-Month 2003 Period to $42,000 in the Nine-Month 2004 Period, due primarily to the elimination of interest income associated with the consolidation of Cash & Go, Ltd. For the Nine-Month Period of 2004 and 2003, the Company's effective federal income tax rates of 37% and 38%, respectively, differed from the statutory tax rate of approximately 34% primarily as a result of state and foreign income taxes. LIQUIDITY AND CAPITAL RESOURCES The Company's operations and store openings have been financed with funds generated from operations, bank and other borrowings, and the issuance of the Company's securities. The Company maintains a long-term line of credit with two commercial lenders (the "Credit Facility"). The Credit Facility provides a $25,000,000 long-term line of credit that matures on April 15, 2006 and bears interest at the prevailing LIBOR rate (which was approximately 1.8% at September 30, 2004) plus a fixed interest rate margin of 1.375%. Amounts available under the Credit Facility are limited to 300% of the Company's earnings before income taxes, interest, depreciation and amortization for the trailing twelve months. At September 30, 2004, the Company had $23,000,000 available for additional borrowings. Under the terms of the Credit Facility, the Company is required to maintain certain financial ratios and comply with certain technical covenants. The Company was in compliance with the requirements and covenants of the Credit Facility as of September 30, 2004 and November 4, 2004. The Company is required to pay an annual commitment fee of 1/8 of 1% on the average daily-unused portion of the Credit Facility commitment. The Company's Credit Facility contains provisions that allow the Company to repurchase stock and/or pay cash dividends within certain parameters. Substantially all of the unencumbered assets of the Company have been pledged as collateral against indebtedness under the Credit Facility. As of September 30, 2004, the Company's primary sources of liquidity were $12,288,000 in cash and cash equivalents, $43,400,000 in receivables, $18,074,000 in inventories and $23,000,000 of available and unused funds under the Company's Credit Facility. The Company had working capital of $68,283,000 as of September 30, 2004, and total equity exceeded total liabilities by a ratio of 8 to 1. The Company utilized positive cash flows from operations in the Nine- Month 2004 Period to fund investing and financing activities primarily related to opening new stores and the reduction of debt. Net cash provided by operating activities of the Company during the nine months ended September 30, 2004 was $28,345,000, consisting primarily of net income of $14,614,000 plus non-cash adjustments for depreciation, short-term advance loss provision and stock option and warrant income tax benefit of $2,982,000, $8,413,000 and $5,859,000 respectively, net of an increase in service charge receivables, inventory and prepaid assets of $609,000, $895,000 and $428,000 respectively, a decrease in accounts payable and accrued expenses of $3,506,000, net of a change in tax balances of $1,915,000. Net cash used by investing activities during the nine months ended September 30, 2004 was $20,412,000, which was primarily comprised of net cash outflows from pawn receivable activity of $6,413,000, net cash outflows from short-term advance receivable activity of $8,668,000, and cash paid for fixed asset additions of $5,331,000. The opening of 40 new stores during the Nine-Month 2004 period contributed significantly to the volume of fixed asset additions. Net cash used by financing activities was $11,492,000 during the nine months ended September 30, 2004, which primarily consisted of a net decrease in the Company's debt of $4,000,000, purchases of treasury stock in the amount of $13,463,000, net of proceeds from exercises of stock options and warrants of $5,971,000. For purposes of its internal liquidity assessments, the Company considers net cash changes in pawn receivables and short-term advance receivables to be closely related to operating cash flows. For the Nine- Month 2004 Period the total cash flows from operations were $28,345,000, while net cash outflows related to pawn receivable activity and short-term advance receivable activity were $6,413,000 and $8,668,000, respectively. The combined net cash flows from operations and pawn and short-term advance receivables totaled $13,264,000 for the Nine-Month 2004 Period. For the comparable Nine-Month 2003 Period, cash flows from operations were $22,728,000 and net cash outflows related to pawn receivables and short-term advance receivables were $4,678,000 and $6,979,000, respectively. The combined net cash flows from operations and pawn and short-term advance receivables totaled $11,071,000 for the Nine-Month 2003 Period. The profitability and liquidity of the Company is affected by the amount of pawn receivables outstanding, which is controlled in part by the Company's pawn lending decisions. The Company is able to influence the frequency of pawn redemptions by increasing or decreasing the amount advanced in relation to the resale value of the pawned property. Tighter credit decisions generally result in smaller pawn advances in relation to the estimated resale value of the pledged property and can thereby decrease the Company's aggregate pawn receivable balance and, consequently, decrease pawn service charges. Additionally, small advances in relation to the pledged property's estimated resale value tend to increase pawn redemptions and improve the Company's liquidity. Conversely, providing larger pawns in relation to the estimated resale value of the pledged property can result in an increase in the Company's pawn service charge income. Also, larger average pawn balances can result in an increase in pawn forfeitures, which increases the quantity of goods on hand and, unless the Company increases inventory turnover, reduces the Company's liquidity. The Company's renewal policy allows customers to renew pawns by repaying all accrued interest on such pawns, effectively creating a new pawn transaction. The amount of short-term advances outstanding and the related loss provision also affect the profitability and liquidity of the Company. An allowance for losses is provided on active short-term advances and service charges receivable, based upon expected default rates, net of estimated future recoveries of previously defaulted short-term advances and service charges receivable. The Company considers short-term advances to be in default if they are not repaid on the due date, and writes off the principal amount and service charges receivable as of the default date, leaving only active receivables in the reported balances. Net defaults and changes in the short-term advance allowance are charged to the short-term advance loss provision. In addition to these factors, merchandise sales and the pace of store expansions affect the Company's liquidity. Management believes that cash generated from operations should be sufficient to accommodate the Company's current operations for Fiscal 2004. The Company has no significant capital commitments. The Company currently has no written commitments for additional borrowings or future acquisitions; however, the Company intends to continue to grow and may seek additional capital to facilitate expansion. While the Company continually looks for, and is presented with potential acquisition candidates, the Company has no definitive plans or commitments for further acquisitions. The Company will evaluate acquisitions, if any, based upon opportunities, acceptable financing, purchase price, strategic fit and qualified management personnel. If the Company encounters an attractive opportunity to acquire or open additional new stores in the near future, the Company may seek additional financing, the terms of which will be negotiated on a case-by-case basis. CAUTIONARY STATEMENT REGARDING RISKS AND UNCERTAINTIES THAT MAY AFFECT FUTURE RESULTS Forward-Looking Statements This quarterly report may contain forward-looking statements about the business, financial condition and prospects of First Cash Financial Services, Inc. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "projects," "expects," "may," "estimates," "should," "plans," "intends," or "anticipates" or the negative thereof, or other variations thereon, or comparable terminology, or by discussions of strategy. Forward-looking statements in this quarterly report include, without limitation, the earnings per share discussion, the expectation for additional store openings, the expected impact of stock repurchases and the expectation for future operating cash flows necessary to fund store openings. These statements are made to provide the public with management's assessment of the Company's business. Although the Company believes that the expectations reflected in forward-looking statements are reasonable, there can be no assurances that such expectations will prove to be accurate. Security holders are cautioned that such forward-looking statements involve risks and uncertainties. The forward-looking statements contained in this release speak only as of the date of this statement, and the Company expressly disclaims any obligation or undertaking to release any updates or revisions to any such statement to reflect any change in the Company's expectations or any change in events, conditions or circumstance on which any such statement is based. Certain factors may cause results to differ materially from those anticipated by some of the statements made in this release. Such factors are difficult to predict and many are beyond the control of the Company, but may include changes in regional, national or international economic conditions, the ability to open and integrate new stores, the ability to maintain favorable banking relationships as it relates to short-term lending products, changes in governmental regulations, unforeseen litigation, changes in interest rates, changes in tax rates or policies, changes in gold prices, changes in foreign currency exchange rates, future business decisions, and other uncertainties. Regulatory Changes The Company is subject to extensive regulation in most jurisdictions in which it operates, including jurisdictions that regulate pawn lending, short-term advance activities and check cashing. The Company's pawnshop and short-term advance operations in the United States are subject to, and must comply with, extensive regulation, supervision and licensing from various federal, state and local statutes, ordinances and regulations. These statutes prescribe, among other things, the general terms of the loans and the service charges and/or interest rates that may be charged. These regulatory agencies have broad discretionary authority. The Company is also subject to federal and state regulation relating to the reporting and recording of certain currency transactions. The Company's pawnshop operations in Mexico are also subject to, and must comply with, general business, tax and consumer protection regulations from various federal, state and local governmental agencies in Mexico. There can be no assurance that additional state or federal statutes or regulations in either the United States or Mexico will not be enacted or that existing laws and regulations will not be amended at some future date which could inhibit the ability of the Company to offer pawn loans and short-term advances, significantly decrease the service charges for lending money, or prohibit or more stringently regulate the sale of certain goods, any of which could cause a significant adverse effect on the Company's future prospects. The overall regulatory environment is described more fully in the Company's 2003 Annual Report on Form 10-K. Additional information related to federal and state regulation of short-term advances is provided below. The U.S. Office of Comptroller of the Currency has effectively eliminated the ability of nationally chartered banks to establish or maintain relationships with loan servicers in order to make out-of-state short-term advance loans. The Company does not currently maintain nor intend in the future to establish loan-servicing relationships with nationally chartered banks. The Federal Deposit Insurance Corporation, ("FDIC"), which regulates the ability of state chartered banks to enter into relationships with loan servicers, enacted new examiner guidelines in July 2003 under which such arrangements are permitted. Texas is the only state in which the Company functions as loan servicer through a relationship with a state chartered bank, County Bank of Rehoboth Beach, Delaware, that is subject to the new FDIC examiner guidelines. The ultimate effect of the new guidelines, which are currently being implemented, on the Company's ability to offer short-term advances in Texas under its current loan servicing arrangement with County Bank is unknown at this time. If the implementation of the FDIC's new guidelines were to ultimately restrict the ability of all or certain state banks to maintain relationships with loan servicers or restrict the ability of the Company to attract or retain customers for County Bank, it could have a materially adverse impact on the Company's operations and financial results. Legislation and regulatory developments at a state level continue to affect consumer-lending activities. While some states have recently enacted legislation that is favorable to short-term advance providers, other states are restricting, or attempting to restrict, short-term advance lending activities. The Company intends to continue, with others in the short-term advance industry, to oppose legislative or regulatory action that would prohibit or restrict short-term advances. If legislative or regulatory action with that effect were taken at the state level in states such as Texas, in which the Company has a significant number of stores, that action could have a material adverse effect on the Company's short-term advance- related activities and revenues. Other Certain factors may cause results to differ materially from those anticipated by some of the statements made in this report. Such factors are difficult to predict and many are beyond the control of the Company, but may include changes in regional, national or international economic conditions, changes in competition from various sources including both financial services entities and retail businesses, the ability to integrate new stores, changes in governmental regulations, unforeseen litigation, changes in capital markets, changes in interest rates, changes in tax rates or policies, the ability to maintain a loan servicing relationship with an out- of-state bank necessary to generate service charges from short-term advances in the Texas market, future business decisions, changes in gold prices, changes in foreign currency exchange rates, other risks indicated in the Company's 2003 Annual Report to Stockholders and other uncertainties. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Market risks relating to the Company's operations result primarily from changes in interest rates, gold prices and foreign currency exchange rates and are described in detail in the Company's 2003 Annual Report on Form 10- K. The Company does not engage in speculative or leveraged transactions, nor does it hold or issue financial instruments for trading purposes. There have been no material changes to the Company's exposure to market risks since December 31, 2003. ITEM 4. CONTROLS AND PROCEDURES (a) Evaluation of Disclosure Controls and Procedures Management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company. Accordingly, under the supervision and with the participation of the Company's Chief Executive Officer and Chief Financial Officer, management of the Company has evaluated the effectiveness of the design and operation of the Company's disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of September 30, 2004. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of September 30, 2004, the Company's disclosure controls and procedures are effective in timely alerting them to the material information relating to the Company required to be included in its periodic filings with the Securities and Exchange Commission. (b) Changes in Internal Control Over Financial Reporting There has been no significant change in the Company's internal control over financial reporting that was identified in connection with management's evaluation, as described above, that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting. PART II. OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS There have been no material developments in the litigation and arbitration "previously reported" in the Company's 2003 Annual Report to Stockholders filed on Form 10-K. ITEM 2. CHANGES IN SECURITIES During the period from January 1, 2004 through November 4, 2004, the Company issued 719,367 shares of common stock relating to the exercise of outstanding stock warrants for an aggregate exercise price of $7,500,000 (including income tax effect). During the period from January 1, 2004 through November 4, 2004, the Company issued 499,500 shares of common stock relating to the exercise of outstanding stock options for an aggregate exercise price of $7,046,000 (including income tax effect) and issued options to purchase 454,500 shares of common stock at an average exercise price of $19.33, expiring in ten years. The transactions set forth in the above paragraphs were completed pursuant to either Section 4(2) of the Securities Act or Rule 506 of Regulation D of the Securities Act. With respect to issuances made pursuant to Section 4(2) of the Securities Act, the transactions did not involve any public offering and were sold to a limited group of persons. Each recipient either received adequate information about the Company or had access, through employment or other relationships, to such information, and the Company determined that each recipient had such knowledge and experience in financial and business matters that they were able to evaluate the merits and risks of an investment in the Company. With respect to issuances made pursuant to Rule 506 of Regulation D of the Securities Act, the Company determined that each purchaser was an "accredited investor" as defined in Rule 501(a) under the Securities Act. All sales of the Company's securities were made by officers of the Company who received no commission or other remuneration for the solicitation of any person in connection with the respective sales of securities described above. The recipients of securities represented their intention to acquire the securities for investment only and not with a view to or for sale in connection with any distribution thereof and appropriate legends were affixed to the share certificates and other instruments issued in such transactions. On July 15, 2004 the Board of Directors authorized the repurchase of up to 1,600,000 shares of common stock. During the period from July 16, 2004 through November 4, 2004, the Company repurchased 623,000 shares of common stock at an average price of $19.46 per share under the stock repurchase program approved by the Board of Directors. ITEM 3. DEFAULTS UPON SENIOR SECURITIES Not Applicable ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS None ITEM 5. OTHER INFORMATION None ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (1) Exhibits: 3 Amended and Restated Certificate of Incorporation to Increase the Number of Authorized Shares of Common Stock from 20,000,000 to 90,000,000 31.1 Certification Pursuant to Section 302 of the Sarbanes-Oxley Act provided by Phillip E. Powell, Chief Executive Officer 31.2 Certification Pursuant to Section 302 of the Sarbanes-Oxley Act provided by R. Douglas Orr, Chief Financial Officer 32.1 Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 provided by Phillip E. Powell, Chief Executive Officer and R. Douglas Orr, Chief Financial Officer (2) Reports on Form 8-K: July 15, 2004 Issuance of Press Release Announcing Operating Results for the Quarter Ended June 30, 2004 Item 7. Financial Statements and Exhibits Item 9. Regulation FD Disclosure Item 12. Results of Operations and Financial Condition July 15, 2004 Issuance of Press Release Announcing Stock Repurchase Program Item 5. Other Events and Regulation FD Disclosure Item 7. Financial Statements and Exhibits

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. Dated: November 4, 2004 FIRST CASH FINANCIAL SERVICES, INC. ---------------------------------- (Registrant) /s/ PHILLIP E. POWELL ----------------------- Phillip E. Powell Chief Executive Officer /s/ R. DOUGLAS ORR ----------------------- R. Douglas Orr Chief Financial Officer

INDEX TO EXHIBITS EXHIBIT NUMBER DESCRIPTION ------ ----------- 3 Amended and Restated Certificate of Incorporation to Increase the Number of Authorized Shares of Common Stock from 20,000,000 to 90,000,000 31.1 Certification Pursuant to Section 302 of the Sarbanes-Oxley Act provided by Phillip E. Powell, Chief Executive Officer 31.2 Certification Pursuant to Section 302 of the Sarbanes-Oxley Act provided by R. Douglas Orr, Chief Financial Officer 32.1 Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 provided by Phillip E. Powell, Chief Executive Officer and R. Douglas Orr, Chief Financial Officer

                                  EXHIBIT 3

                             AMENDED AND RESTATED
                       CERTIFICATE OF INCORPORATION OF
                     FIRST CASH FINANCIAL SERVICES, INC.

      First Cash  Financial  Services,  Inc.,  a  Delaware  corporation  (the
 "Corporation"), which was  originally incorporated under  the name of  First
 Cash Acquisition,  Inc.  on April  24,  1991, hereby  adopts  the  following
 Amended and Restated Certificate of  Incorporation pursuant to Sections  242
 and 245 of the Delaware General Corporation Law:

                                  ARTICLE I

      The name of the Corporation shall be First Cash Financial Services,
 Inc.

                                  ARTICLE II

      The original Restated Certificate of Incorporation was filed in the
 office of the Secretary of State of Delaware on November 30, 1992.

                                 ARTICLE III

      The address  of the  Corporation's registered  office in  the State  of
 Delaware is 919 Market  Street, Suite 1600,  Wilmington, New Castle  County,
 Delaware 19801, and the name of its registered agent at such address is  The
 Delaware Corporation Agency, Inc.

                                  ARTICLE IV

      The purpose of the Corporation is to engage in any lawful act or
 activity for which corporations may be organized under the Delaware General
 Corporation Law.

                                  ARTICLE V

      The period of duration of the Corporation is perpetual.

                                  ARTICLE VI

      The total number of  shares of stock which  the Corporation shall  have
 authority to issue is 100,000,000 consisting of 90,000,000 shares of  common
 stock, par value $.01 per share (the "Common Stock"), and 10,000,000  shares
 of preferred stock, par value $.01 per share (the "Preferred Stock").

      Shares of Preferred Stock of the Corporation may be issued from time to
 time in one or more classes or series,  each of which class or series  shall
 have such voting  powers, full  or limited, or  no voting  powers, and  such
 designations, preferences  and relative,  participating, optional  or  other
 special rights, and qualifications, limitations or restrictions thereof,  as
 shall be stated in such resolution or resolutions providing for the issue of
 such class or series of Preferred Stock as may be adopted from time to  time
 by the  board of  directors prior  to  the issuance  of any  shares  thereof
 pursuant to the authority hereby expressly  vested in it, all in  accordance
 with the laws of the State of Delaware.

                                 ARTICLE VII

      The business and  affairs of  the Corporation  shall be  managed by  or
 under the direction of  the board of directors  consisting of not less  than
 one nor  more  than  15 directors,  the  exact  number of  directors  to  be
 determined from  time  to  time  by  resolution  adopted  by  the  board  of
 directors.  The  directors of the  Corporation shall be  divided into  three
 classes, designated  Class I,  Class II  and Class  III.   Each class  shall
 consist, as  nearly  as  possible,  of one-third  of  the  total  number  of
 directors constituting the entire board of directors.  The term of office of
 the Class III directors  will expire at the  annual meeting of  stockholders
 next ensuing;  the term  of the  Class  II directors  will expire  one  year
 thereafter; and the term of office of the Class I directors will expire  two
 years thereafter.  Beginning with the  next annual meeting of  stockholders,
 successors to  the class  of directors  whose term  expires at  that  annual
 meeting shall be elected for a three-year term.  If the number of  directors
 is changed, any increase or decrease shall be apportioned among the  classes
 so as to maintain the number of directors  in each class as nearly equal  as
 possible, and  any additional  directors  of any  class  elected to  fill  a
 vacancy resulting from  an increase in  such class shall  hold office for  a
 term that shall coincide with  the remaining term of  that class, but in  no
 case will a  decrease in the  number of directors  shorten the  term of  any
 incumbent director.  A director shall  hold office until the annual  meeting
 for the year  in which his  term expires and  until his  successor shall  be
 elected and shall  qualify, subject, however,  to prior death,  resignation,
 retirement, disqualification or  removal from office.   Any  vacancy on  the
 board of directors howsoever resulting, may  be filled by a majority of  the
 directors then  in office,  even if  less  than a  quorum,  or by  the  sole
 remaining director.   Any  director elected  to fill  a vacancy  shall  hold
 office for a term that shall  coincide with the term  of the class to  which
 such director shall have been elected.

      Notwithstanding the foregoing, whenever the holders of any one or  more
 classes or series of  Preferred Stock issued by  the Corporation shall  have
 the right, voting separately  by class or series,  to elect directors at  an
 annual or special  meeting of stockholders,  the election,  term of  office,
 filling vacancies and other features of such directorships shall be governed
 by the  terms of  this Certificate  of Incorporation  or the  resolution  or
 resolutions adopted by the board of directors pursuant to Article VI hereof,
 and such directors so elected shall not be divided into classes pursuant  to
 this Article VII, unless expressly provided by such terms.

      Subject to the rights,  if any, of the  holders of shares of  Preferred
 Stock then outstanding, any or all  of the directors of the Corporation  may
 be removed from  office at  any time, but  only for  cause and  only by  the
 affirmative vote of the holders of  a majority of the outstanding shares  of
 the  Corporation  then  entitled  to  vote  generally  in  the  election  of
 directors, considered for purposes of this Article VII as one class.

      The foregoing Article may be amended, altered, repealed or rescinded by
 the affirmative vote of  sixty-six and two-thirds percent  (66 2/3%) of  the
 outstanding stock of the Corporation entitled to vote.

                                 ARTICLE VIII

      Any action required or permitted to  be taken at any annual or  special
 meeting of stockholders may be taken only upon the vote of the  stockholders
 at an annual or special meeting duly noticed and called, as provided in  the
 Bylaws of the Corporation, and may not be taken by a written consent of  the
 stockholders pursuant to the Delaware General Corporation Law.

                                  ARTICLE IX

      No director  of  the Corporation  shall  be personally  liable  to  the
 Corporation or  its stockholders  for monetary  damages  for any  breach  of
 fiduciary duty  by  such  director  as  a  director.    Notwithstanding  the
 foregoing sentence, a  director shall be  liable to the  extent provided  by
 applicable law (i) for any breach of  the director's duty of loyalty to  the
 Corporation or its  stockholders, (ii)  for acts  or omissions  not in  good
 faith or which involve intentional misconduct or a knowing violation of law,
 (iii) pursuant to Section  174 of the Delaware  General Corporation Law,  or
 (iv) for  any  transaction from  which  such director  derived  an  improper
 personal benefit.

                                  ARTICLE X

      (a)  Each person who was or is made a party or is threatened to be made
 a party to or is involved in any action, suit or proceeding, whether  civil,
 criminal, administrative or investigative  (hereinafter a "proceeding"),  by
 reason of the fact  that he or she,  or a person  of whom he  or she is  the
 legal representative, is or was a director or officer of the Corporation  or
 is or was serving at the request of the Corporation as a director,  officer,
 employee or agent of another corporation or of a partnership, joint venture,
 trust or  other  enterprise,  including service  with  respect  to  employee
 benefit plans, whether the basis of such proceeding is alleged action in  an
 official capacity as a director, officer, employee or agent or in any  other
 capacity while serving as a director,  officer, employee or agent, shall  be
 indemnified and  held harmless  by the  Corporation  to the  fullest  extent
 authorized by the Law, as the same exists or may hereafter be amended  (but,
 in the case of any  such amendment, only to  the extent that such  amendment
 permits the Corporation to provide broader indemnification rights than  said
 law permitted the Corporation to provide  prior to such amendment),  against
 all expense,  liability  and  loss (including  attorneys'  fees,  judgments,
 fines, ERISA excise taxes  or penalties and  amounts paid or  to be paid  in
 settlement) reasonably incurred  or suffered  by such  person in  connection
 therewith and such  indemnification shall continue  as to a  person who  has
 ceased to be a director, officer, employee  or agent and shall inure to  the
 benefit of  his  or her  heirs,  executors and  administrators:    provided,
 however, that, except as provided in  paragraph (b) hereof, the  Corporation
 shall indemnify any such person seeking indemnification in connection with a
 proceeding  (or  part  thereof)  initiated  by  such  person  only  if  such
 proceeding (or part thereof) was authorized by the board of directors of the
 Corporation.  The right to indemnification  conferred in this Article  shall
 be a  contract  right  and  shall  include the  right  to  be  paid  by  the
 Corporation the  expenses  incurred  in defending  any  such  proceeding  in
 advance of  its  final disposition:  provided,  however, that,  if  the  Law
 requires, the payment of such expenses incurred by a director or officer  in
 his or her capacity as a director or officer (and not in any other  capacity
 in which service  was or  is rendered  by such  person while  a director  or
 officer, including, without limitation, service to an employee benefit plan)
 in advance of the final disposition of a proceeding shall be made only  upon
 delivery to  the Corporation  of an  undertaking, by  or on  behalf of  such
 director or officer, to repay all amounts so advanced if it shall ultimately
 be  determined  that  such  director  or  officer  is  not  entitled  to  be
 indemnified   under this  Article or  otherwise.   The Corporation  may,  by
 action of its board of directors,  provide indemnification to employees  and
 agents of the Corporation  with the same scope  and effect as the  foregoing
 indemnification of directors and officers.

      (b)  If a claim under paragraph (a) of this Article is not paid in full
 by the  Corporation  within thirty  days  after  a written  claim  has  been
 received by the Corporation, the claimant may, at any time thereafter, bring
 suit against the Corporation to recover the unpaid amount of the claim  and,
 if successful in whole or in part, the claimant shall be entitled to be paid
 also the expense of prosecuting such  claim.  It shall  be a defense to  any
 such action (other than  an action brought to  enforce a claim for  expenses
 incurred in defending  any proceeding in  advance of  its final  disposition
 where the required undertaking, if any is required, has been tendered to the
 Corporation) that the claimant  has not met the  standards of conduct  which
 make it  permissible under  the Law  for the  Corporation to  indemnify  the
 claimant for the  amount claimed,  but the  burden of  proving such  defense
 shall be  on  the Corporation.    Neither  the failure  of  the  Corporation
 (including its  board  of  directors,  independent  legal  counsel,  or  its
 stockholders) to have made a determination prior to the commencement of such
 action that indemnification of the claimant  is proper in the  circumstances
 because he or she has  met the applicable standard  of conduct set forth  in
 the Law, nor an actual determination by the Corporation (including its board
 of directors,  independent  legal counsel,  or  its stockholders)  that  the
 claimant has not met such applicable standard of conduct, shall be a defense
 to the action  or create a  presumption that the  claimant has  not met  the
 applicable standard of conduct.

      (c)  The right to indemnification and the payment of expenses  incurred
 in defending a proceeding in advance  of its final disposition conferred  in
 this Article shall not be exclusive of any other right which any person  may
 have or hereafter acquire under any statute, provision of the Certificate of
 Incorporation, bylaw,  agreement,  vote  of  stockholders  or  disinterested
 directors or otherwise.

      (d)  The Corporation may maintain insurance, at its expense, to protect
 itself and any director,  officer, employee or agent  of the Corporation  or
 another corporation, partnership, joint  venture, trust or other  enterprise
 against any such expense, liability or loss, whether or not the  Corporation
 would have  the  power  to  indemnify  such  person  against  such  expense,
 liability or loss under the Law.

                                  ARTICLE XI

      Whenever the Corporation shall be authorized to issue only one class of
 stock, each outstanding share shall entitle the holder thereof to notice of,
 and the  right  to vote  at,  any meeting  of  stockholders.   Whenever  the
 Corporation shall be authorized  to issue more than  one class of stock,  no
 outstanding share of any class of  stock which is denied voting power  under
 the provisions of the Certificate of Incorporation shall entitle the  holder
 thereof to the right to vote at  any meeting of stockholders, except as  the
 provisions of the Law shall otherwise require.

                                 ARTICLE XII

      The appraisal rights afforded by Section 262 of the Law, subject to the
 duties and  limitations  therein contained,  shall  attach to  any  proposed
 amendment of  this  Certificate  of Incorporation  which  shall  attempt  to
 impose, directly  or indirectly,  personal liability  for the  debts of  the
 Corporation on any stockholder or stockholders.

                                 ARTICLE XIII

      Whenever  a  compromise  or   arrangement  is  proposed  between   this
 Corporation and  its creditors  or any  class of  them and/or  between  this
 Corporation and  its  stockholders  or  any class  of  them,  any  court  of
 equitable jurisdiction within the State of Delaware may, on the  application
 in a  summary way  of this  Corporation or  of any  creditor or  stockholder
 thereof or on  the application of  any receiver or  receivers appointed  for
 this Corporation under Section 291 of Title 8 of the Delaware Code or on the
 application of  trustees in  dissolution or  of  any receiver  or  receivers
 appointed for this Corporation under Section 279 of Title 8 of the  Delaware
 Code order a meeting of the creditors  or class of creditors, and/or of  the
 stockholders or class of stockholders of  this Corporation, as the case  may
 be, to be summoned in such manner as the said court directs.  If a  majority
 in number representing three fourths in  value of the creditors or class  of
 creditors, and/or  of the  stockholders or  class  of stockholders  of  this
 Corporation, as the case may be, agree to any compromise or arrangement  and
 to any reorganization of this Corporation as consequence of such  compromise
 or  arrangement,  the   said  compromise   or  arrangement   and  the   said
 reorganization  shall,  if  sanctioned  by  the  court  to  which  the  said
 application has  been made,  be binding  on all  the creditors  or class  or
 creditors, and/or on all the stockholders or class of stockholders, of  this
 Corporation, as the case may be, and also on this Corporation.

                                 ARTICLE XIV

      In furtherance of,  and not in  limitation of the  powers conferred  by
 statute, the board of  directors is expressly  authorized to adopt,  repeal,
 alter, amend or rescind the Bylaws of the Corporation.

                                  ARTICLE XV

      The Corporation reserves the right to repeal, alter, amend, or  rescind
 any provision contained in this Certificate of Incorporation, in the  manner
 now or  hereafter  prescribed  by  statute,  and  all  rights  conferred  on
 stockholders herein are granted subject to this reservation.

                                 ARTICLE XVI

      The foregoing  Amended and  Restated Certificate  of Incorporation  was
 proposed by the board  of directors and adopted  by the stockholders in  the
 manner and by  the vote prescribed  by Section 242  of the Delaware  General
 Corporation Law.

      IN WITNESS  WHEREOF, the  undersigned Delaware  corporation has  caused
 this Amended  and Restated  Certificate of  Amendment to  be signed  by  its
 President and Secretary this the 8th day of July 2004.

                               First Cash Financial Services, Inc.


                               /s/Rick L. Wessel
                               President and Secretary

                               EXHIBIT 31.1

      CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT

         I, Phillip E. Powell, certify that:

   1. I have reviewed this quarterly report on Form 10-Q of First Cash
      Financial Services, Inc. (the "Registrant);

   2. Based on my knowledge, this report does not contain any untrue
      statement of a material fact or omit to state a material fact necessary
      to make the statements made, in light of the circumstances under which
      such statements were made, not misleading with respect to the period
      covered by this report;

   3. Based on my knowledge, the financial statements, and other financial
      information included in this report, fairly present in all material
      respects the financial condition, results of operations and cash flows
      of the registrant as of, and for, the periods presented in this report;

   4. The registrant's other certifying officer(s) and I are responsible for
      establishing and maintaining disclosure controls and procedures (as
      defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal
      control over financial reporting (as defined in Exchange Act Rules
      13a-15(f) and 15d-15(f)) for the registrant and have:

        a. Designed such disclosure controls and procedures, or caused such
           disclosure controls and procedures to be designed under our
           supervision, to ensure that material information relating to the
           registrant, including its consolidated subsidiaries, is made known
           to us by others within those entities, particularly during the
           period in which this report is being prepared;

        b. Evaluated the effectiveness of the registrant's disclosure
           controls and procedures and presented in this report our
           conclusions about the effectiveness of the disclosure controls
           and procedures, as of the end of the period covered by this
           report based on such evaluation; and

        c. Disclosed in this report any change in the registrant's internal
           control over financial reporting that occurred during the
           registrant's most recent fiscal quarter (the registrant's
           fourth fiscal quarter in the case of an annual report) that has
           materially affected, or is reasonably likely to materially affect,
           the registrant's internal control over financial reporting; and

   5. The registrant's other certifying officer(s) and I have disclosed,
      based on our most recent evaluation of internal control over financial
      reporting, to the registrant's auditors and the audit committee of the
      registrant's board of directors (or persons performing the equivalent
      functions):

        a. All significant deficiencies and material weaknesses in the design
           or operation of internal control over financial reporting which
           are reasonably likely to adversely affect the registrant's ability
           to record, process, summarize and report financial information;
           and

        b. Any fraud, whether or not material, that involves management or
           other employees who have a significant role in the registrant's
           internal control over financial reporting.


 Date:  November 4, 2004


 /s/ PHILLIP E. POWELL
 --------------------------------------
 Phillip E. Powell
 Chief Executive Officer

                                 EXHIBIT 31.2

       CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT

         I, R. Douglas Orr, certify that:

   1.  I have reviewed this quarterly report on Form 10-Q of First Cash
       Financial Services, Inc. (the "registrant");

   2.  Based on my knowledge, this report does not contain any untrue
       statement of a material fact or omit to state a material fact
       necessary to make the statements made, in light of the circumstances
       under which such statements were made, not misleading with respect to
       the period covered by this report;

   3.  Based on my knowledge, the financial statements, and other financial
       information included in this report, fairly present in all material
       respects the financial condition, results of operations and cash
       flows of the registrant as of, and for, the periods presented in this
       report;

   4.  The registrant's other certifying officer(s) and I are responsible
       for establishing and maintaining disclosure controls and procedures
       (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
       internal control over financial reporting (as defined in Exchange
       Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

        a. Designed such disclosure controls and procedures, or caused such
           disclosure controls and procedures to be designed under our
           supervision, to ensure that material information relating to the
           registrant, including its consolidated subsidiaries, is made known
           to us by others within those entities, particularly during the
           period in which this report is being prepared;

        b. Evaluated the effectiveness of the registrant's disclosure
           controls and procedures and presented in this report our
           conclusions about the effectiveness of the disclosure controls
           and procedures, as of the end of the period covered by this
           report based on such evaluation; and

        c. Disclosed in this report any change in the registrant's internal
           control over financial reporting that occurred during the
           registrant's most recent fiscal quarter (the registrant's
           fourth fiscal quarter in the case of an annual report) that has
           materially affected, or is reasonably likely to materially affect,
           the registrant's internal control over financial reporting; and

   5.  The registrant's other certifying officer(s) and I have disclosed,
       based on our most recent evaluation of internal control over
       financial reporting, to the registrant's auditors and the audit
       committee of the registrant's board of directors (or persons
       performing the equivalent functions):

        a. All significant deficiencies and material weaknesses in the design
           or operation of internal control over financial reporting which
           are reasonably likely to adversely affect the registrant's ability
           to record, process, summarize and report financial information;
           and

        b. Any fraud, whether or not material, that involves management or
           other employees who have a significant role in the registrant's
           internal control over financial reporting.


 Date:  November 4, 2004


 /s/ R. DOUGLAS ORR
 --------------------------------------
 R. Douglas Orr
 Chief Financial Officer

                                 EXHIBIT 32.1

              CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
                      AS ADOPTED PURSUANT TO SECTION 906
                      OF THE SARBANES-OXLEY ACT OF 2002

 In connection with the Quarterly Report of First Cash Financial Services,
 Inc. (the "Company") on Form 10-Q for the quarterly period ended September
 30, 2004, as filed with the Securities and Exchange Commission on the date
 hereof (the "Report"), I, Phillip E. Powell and R. Douglas Orr certify,
 pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of
 the Sarbanes-Oxley Act of 2002, that to our knowledge:

      (1)  The Report fully complies with the requirements of Section 13(a)
        or 15(d) of the Securities Act of 1934, as amended; and

      (2)  The information contained in the Report fairly presents, in all
        material respects, the financial condition and results of operations
        of the Company.


 Date:  November 4, 2004


 /s/ PHILLIP E. POWELL
 --------------------------------------
 Phillip E. Powell
 Chief Executive Officer


 /s/ R. DOUGLAS ORR
 --------------------------------------
 R. Douglas Orr
 Chief Financial Officer