FORM 10-Q


                     SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, DC 20549


               QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF
                    THE SECURITIES EXCHANGE ACT OF 1934


         For the Quarter Ended               Commission File Number:
          September 30, 1999                        0-19133



                     FIRST CASH FINANCIAL SERVICES, INC.
           (Exact name of registrant as specified in its charter)


             Delaware                            75-2237318
    (State of Incorporation)                   (IRS Employers
                                            Identification Number

       690 East Lamar, Suite 400
           Arlington, Texas                        76011
(Address of principal executive offices)         (Zip Code)


                                (817)460-3947
           (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                            Yes    x       No
                                  ---          ---

As of November 12, 1999, there were 8,849,909 shares of Company common stock,
par value $.01 per share ("Common Stock"), issued and outstanding.



Part I.  Financial Information
Item 1.  Financial Statements


                      FIRST CASH FINANCIAL SERVICES, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                     -------------------------------------

                                                   September 30,  December 31,
                                                        1999          1998
                                                        ----          ----
                                                     (unaudited, in thousands,
                                                        except share data)

                      ASSETS
                                                              
Cash and cash equivalents.......................     $  7,519       $  4,458
Service charges receivable......................        3,019          2,707
Receivables.....................................       22,970         20,392
Inventories.....................................       20,586         17,403
Income taxes receivable.........................            -          1,471
Prepaid expenses and other current assets.......        6,258          2,908
                                                     --------       --------
     Total current assets.......................       60,352         49,339
Property and equipment, net.....................       10,270          9,146
Intangible assets, net..........................       54,419         54,494
Other...........................................          434            346
                                                     --------       --------
                                                     $125,475       $113,325
                                                     ========       ========

     LIABILITIES AND STOCKHOLDERS' EQUITY
Current portion of long-term debt and
 notes payable..................................     $  2,135       $  2,177
Accounts payable and accrued expenses...........        7,105          6,752
Income taxes payable............................          783            989
                                                     --------       --------
     Total current liabilities..................       10,023          9,918
Revolving credit facility.......................       41,800         33,450
Long-term debt and notes payable, net of
 current portion................................        4,796          6,283
Deferred income taxes...........................        3,416          2,966
                                                     --------       --------
                                                       60,035         52,617
Stockholders' equity:
  Preferred stock; $.01 par value; 10,000,000
   shares authorized; no shares issued or
   outstanding..................................            -              -
  Common stock; $.01 par value; 20,000,000
   shares authorized; 9,106,993 and 9,089,305
   shares issued, respectively; 8,636,034 and
   8,618,346 shares outstanding, respectively...           91             91
  Additional paid-in capital....................       49,095         49,026
  Retained earnings.............................       18,519         13,856
  Common stock held in treasury, at cost,
   470,959 shares...............................       (2,265)        (2,265)
                                                     --------       --------
                                                       65,440         60,708
                                                     --------       --------
                                                     $125,475       $113,325
                                                     ========       ========

                   The accompanying notes are an integral
          part of these condensed consolidated financial statements.





                     FIRST CASH FINANCIAL SERVICES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                 -------------------------------------------

                                        Three Months Ended    Nine Months Ended
                                           September 30,        September 30,
                                       --------------------  -------------------
                                          1999       1998       1999       1998
                                          ----       ----       ----       ----
                                            (unaudited, in thousands, except
                                                     per share data)
Revenues:
                                                            
   Merchandise sales.................  $ 11,879   $ 10,388   $ 37,807   $ 29,547
   Service charges...................    10,532      6,962     28,789     17,249
   Check cashing fees................       530        399      1,639        522
   Other.............................       408        249      1,440        451
                                       --------   --------   --------   --------
                                         23,349     17,998     69,675     47,769
                                       --------   --------   --------   --------
Cost of goods sold and expenses:
   Cost of goods sold................     8,178      6,728     25,517     19,501
   Operating expenses................     9,844      6,893     28,154     16,954
   Interest expense..................       733        564      1,917      1,582
   Depreciation......................       405        264      1,121        759
   Amortization......................       375        325      1,119        721
   Administrative expenses...........     1,512      1,229      4,270      3,344
                                       --------   --------   --------   --------
                                         21,047     16,003     62,098     42,861
                                       --------   --------   --------   --------
Income before income taxes...........     2,302      1,995      7,577      4,908
Provision for income taxes...........       933        739      2,914      1,803
                                       --------   --------   --------   --------
Net income...........................  $  1,369   $  1,256   $  4,663   $  3,105
                                       ========   ========   ========   ========

Basic earnings per share.............  $   0.16   $   0.16   $   0.54   $   0.51

Diluted earnings per share...........  $   0.15   $   0.14   $   0.50   $   0.43





                   The accompanying notes are an integral
          part of these condensed consolidated financial statements.




                      FIRST CASH FINANCIAL SERVICES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                -----------------------------------------------

                                                           Nine-Month Period
                                                          Ended September 30,
                                                          -------------------
                                                            1999       1998
                                                            ----       ----
                                                       (unaudited, in thousands)
                                                               
Cash flows from operating activities:
   Net income.........................................    $  4,663   $  3,105
   Adjustments to reconcile net income to net cash
    flows from operating activities:
        Depreciation and amortization.................       2,240      1,480
   (Increase) decrease in:
        Service charges receivable....................        (270)      (302)
        Inventories...................................      (3,030)    (2,096)
        Prepaid expenses and other assets.............      (1,967)    (1,901)
   Increase (decrease) in:
        Accounts payable and accrued expenses.........         345        (37)
        Income taxes payable..........................         244        533
                                                          --------   --------
          Net cash flows from operating activities....       2,225        782
                                                          --------   --------
Cash flows from investing activities:
   Net increase in receivables........................      (2,303)    (1,741)
   Purchases of property and equipment................      (2,220)    (1,022)
   Acquisition of existing stores.....................      (1,008)   (11,683)
                                                          --------   --------
          Net cash flows from investing activities....      (5,531)   (14,446)
                                                          --------   --------
Cash flows from financing activities:
   Proceeds from debt.................................      15,800     16,830
   Repayments of debt.................................      (9,502)    (8,138)
   Registration fees..................................         (12)         -
   Proceeds from exercise of stock options............          81      6,185
                                                          --------   --------
          Net cash flows from financing activities....       6,367     14,877
                                                          --------   --------
Increase in cash and cash equivalents.................       3,061      1,213
Cash and cash equivalents at beginning of the period..       4,458      1,588
                                                          --------   --------
Cash and cash equivalents at end of the period........    $  7,519   $  2,801
                                                          ========   ========

Supplemental disclosure of cash flow information:
    Cash paid during the period for:
       Interest.......................................    $  1,934   $  1,557
                                                          ========   ========
       Income taxes...................................    $  1,585   $    849
                                                          ========   ========


                   The accompanying notes are an integral
         part of these condensed consolidated financial statements.




                      FIRST CASH FINANCIAL SERVICES, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 (UNAUDITED)
             ----------------------------------------------------

Note 1 - Basis of Presentation
- ------------------------------

     The accompanying unaudited condensed consolidated financial statements,
including the notes thereto, include the accounts of First Cash Financial
Services, Inc. (the "Company") and its wholly-owned subsidiaries.  Such
unaudited consolidated financial statements are condensed and do not include all
disclosures and footnotes required by generally accepted accounting principles
for complete financial statements.  Such interim period financial statements
should be read in conjunction with the Company's consolidated financial
statements which are included in the Company's July 31, 1998 Annual Report to
Stockholders.  All significant intercompany accounts and transactions have been
eliminated in consolidation.  The consolidated financial statements as of
September 30, 1999 and December 31, 1998 and for the periods ended September 30,
1999 and 1998 are unaudited, but in management's opinion, include all
adjustments (consisting of only normal recurring adjustments) considered
necessary to present fairly the financial position, results of operations and
cash flows for such interim periods.  Operating results for the period ended
September 30, 1999 are not necessarily indicative of the results that may be
expected for the full fiscal year.

Note 2 - Revolving Credit Facility
- ----------------------------------

     The Company currently maintains a $55,000,000 long-term line of credit with
a group of commercial lenders (the "Credit Facility").  At September 30, 1999,
$41,800,000 was outstanding under this Credit Facility and an additional
$8,831,000 was available to the Company pursuant to the available borrowing
base.  The Credit Facility bears interest at the prevailing LIBOR rate (which
was approximately 5.4% at September 30, 1999) plus one percent, and matures on
September 1, 2002.  Amounts available under the Credit Facility are limited to
325% of the Company's earnings before income taxes, interest, depreciation and
amortization for the trailing twelve months.  Under the terms of the Credit
Facility, the Company is required to maintain certain financial ratios and
comply with certain technical covenants.  The Company was in compliance with
these requirements and covenants during the nine months ended September 30, 1999
and as of November 12, 1999.

Note 3 - Business Acquisitions
- ------------------------------

     During the nine months ended September 30, 1999, the Company acquired two
pawnshops in El Paso, Texas, and one pawnshop in Virginia.  The Company also
opened one start-up check cashing store each in Oregon and Washington, one
start-up pawnshop in South Carolina, and three start-up pawnshops in Mexico,
which is the Company's initial entry into international markets.  These
acquisitions and openings brought the Company's total number of stores owned to
142 as of September 30, 1999. All acquisitions during the nine months ended
September 30, 1999 were financed primarily with proceeds from the Company's
Credit Facility, and seller-financed debt.

Note 4 - Earnings Per Share
- ---------------------------

     The following table sets forth the computation of basic and diluted
earnings per share (in thousands, except per share data):


                                         Three Months Ended    Nine Months Ended
                                            September 30,        September 30,
                                         ------------------    -----------------
                                           1999      1998        1999      1998
                                           ----      ----        ----      ----
Numerator:
                                                             
   Net income for calculating
    basic earnings per share..........   $ 1,369   $ 1,256     $ 4,663   $ 3,105

   Plus interest expense,
    net of taxes, relating to
    convertible debentures............         -         -           -       195
                                         -------   -------     -------   -------
   Net income for calculating
    diluted earnings per share........   $ 1,369   $ 1,256     $ 4,663   $ 3,300
                                         =======   =======     =======   =======

Denominator:

   Weighted-average common
    shares for calculating basic
    earnings per share................     8,630     7,863       8,624     6,072

   Effect of dilutive securities:
      Stock options and warrants......       560       830         530       881
      Contingently issuable
       shares due to acquisitions.....       212         -         214         -
      Convertible debentures..........         -         -           -       771
                                         -------   -------     -------   -------
   Weighted-average common
    shares for calculating diluted
    earnings per share................     9,402     8,693       9,368     7,724
                                         =======   =======     =======   =======

Basic earnings per share..............   $   .16   $   .16     $   .54   $   .51
Diluted earnings per share............   $   .15   $   .14     $   .50   $   .43


Note 5 - New Lines of Business
- ------------------------------

     During the nine months ended September 30, 1999, the Company entered a
joint venture partnership with SSF, Ltd. to offer various consumer financial
services, including payday advances, in convenience stores throughout the United
States.  The joint venture's first transaction is to offer these services in
kiosks located inside as many as 420 Circle K, Citgo, Chevron, Exxon and Texaco
convenience stores in Texas and Oklahoma.  As of November 12, 1999, the joint
venture has opened nine such kiosks, all of which are located in South Texas.

     During the nine months ended September 30, 1999, the Company signed an
agreement with Utah-based WebBank, a subsidiary of WebFinancial Corporation,
which allows the Company to offer WebBank's short-term, unsecured consumer loans
throughout the United States.  This agreement facilitated the introduction of
payday advances in the Company's pawn stores in October 1999, as well as in the
joint venture kiosks inside convenience stores.


                   MANAGEMENT'S DISCUSSION AND ANALYSIS
             OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
             ------------------------------------------------
GENERAL
- -------

     The Company's pawnshop revenues are derived primarily from service charges
on pawn loans, and the sale of unredeemed goods, or "merchandise sales".  Pawn
loans are made for a 30-day term with an automatic extension of 60 days in
Texas, South Carolina and Missouri, 30 days in Oklahoma and 15 days in Maryland
and Virginia.  Pawn loans made in Washington, D.C. are made for a 30 day term
with no automatic extension.  All pawn loans are collateralized by tangible
personal property placed in the custody of the Company.  The annualized service
charge rates on pawn loans are set by state laws and range between 12% and 240%
in Texas and 36% and 240% in Oklahoma, depending on the size of the loan.
Service charge rates are 144% to 240% on an annualized basis in Maryland, with a
$6 monthly minimum charge.  In Washington, D.C., loans up to $40 bear a flat $2
charge per month, while loans over $40 bear a 48% to 60% annualized rate.
Missouri pawn loans bear service and storage charges totaling 240% per year,
Virginia rates range from 120% to 180% annually, and South Carolina rates range
from 60% to 300%.  In its Texas stores, the Company recognizes service charges
at the inception of the pawn loan at the lesser of the amount allowed by the
state law for the initial 30-day term or $15, in accordance with state law.  In
Oklahoma, Maryland, Virginia, South Carolina, Missouri and Washington, D.C., the
Company recognizes service charges at the inception of the loan at the amount
allowed by law for the first 30 days.  Pawn service charge income applicable to
the remaining term and/or extension period is not recognized until the loan is
repaid or renewed.  If a loan is not repaid prior to the expiration of the
automatic extension period, if applicable, the property is forfeited to the
Company and held for resale.

     As a result of the Company's policy of accruing pawn service charges only
for the initial 30-day term, unredeemed merchandise is transferred to inventory
at a value equal to the loan principal plus one-month's accrued interest.  The
Company's accounting policy defers recognition of an amount of income equal to
the amount of pawn service charges relating to the extension period until the
loan is repaid or renewed, or until the merchandise is resold.  This policy, in
the Company's opinion, lessens the risk that the inventory's cost will exceed
its realizable value when sold.

     Revenues at the Company's check cashing stores are derived primarily from
check cashing fees, fees on payday advances, and fees from the sale of money
orders and wire transfers.  Payday advances have a term of thirty-one days or
less, and carry a 15% service charge in California, Oregon and Washington, and a
10% service charge in Illinois.  The Company recognizes service charge income on
payday advances at the inception of the advance.  Bad debts on payday advances
are charged to operating expense in the month that the items are returned by the
bank, and are credited to operating expense in the period the items are
subsequently collected.

     Although the Company has had significant increases in revenues due
primarily to acquisitions and secondarily to new store openings, the Company has
also incurred increases in operating expenses attributable to the additional
stores and increases in administrative expenses attributable to building a
management team and the support personnel required by the Company's growth.  The
Company has also made significant investments in projects that are critical to
its future earnings growth.  Such investments have included a year 2000
remediation program for the Company's store operating hardware and software, as
well as a migration of the store operating system to a more sophisticated and
powerful hardware infrastructure to facilitate future growth.  Further, the
Company has made additional investments in its internet retail website,
including programming, inventory re-categorization, and digital photography of
the Company's inventory.  Finally, the Company has made significant investments
related to its payday advance strategy, primarily in the areas of computer
programming, training of store personnel, and costs related to its agreement
with WebBank.  Operating expenses consist of all items directly related to the
operation of the Company's stores, including salaries and related payroll costs,
rent, utilities, advertising, property taxes, licenses, supplies, security and
net returned checks.  Administrative expenses consist of items relating to the
operation of the corporate office, including the salaries of corporate officers,
area supervisors and other management, accounting and administrative costs,
liability and casualty insurance, outside legal and accounting fees and
stockholder-related expenses.

RESULTS OF OPERATIONS
- ---------------------

Nine months ended September 30, 1999 compared to nine months ended September 30,
1998
- --------------------------------------------------------------------------------

     Total revenues increased 46% to $69,675,000 for the nine months ended
September 30, 1999 (the "Nine-Month 1999 Period") as compared to $47,769,000 for
the nine months ended September 30, 1998 (the "Nine-Month 1998 Period").  Of the
$21,906,000 increase in total revenues, $1,300,000 relates to 3% same store
increase at the 66 stores which were in operation throughout both the Nine-Month
1998 Period and the Nine-Month 1999 Period.  The remaining increase of
$20,606,000 resulted from revenues generated by 76 stores which were acquired or
opened subsequent to January 1, 1998.  In addition, 38% of the increase in total
revenues, or $8,260,000, was attributable to increased merchandise sales, 53%,
or $11,540,000, was attributable to increased service charges, 5%, or $1,117,000
was attributable to increased check cashing fees, and the remaining increase of
$989,000, or 4%, was attributable to the increase in other income.  As a
percentage of total revenues, merchandise sales decreased from 62% to 54% during
the Nine-Month 1999 Period compared to the Nine-Month 1998 Period, while service
charges increased from 36% to 41%.  Check cashing fees and other income
increased from a combined 2% of total revenues in the Nine-Month 1998 Period to
a combined 5% in the Nine-Month 1999 Period.  The gross profit as a percentage
of merchandise sales declined from 34% during the Nine-Month 1998 Period to 33%
during the Nine-Month 1999 Period.

     The aggregate receivables balance increased 28% from $17,970,000 at
September 30, 1998 to $22,970,000 at September 30, 1999.  Of the $5,000,000
increase, $3,625,000 was attributable to the addition of 40 stores since October
1, 1998.  The remaining increase of $1,375,000 was due to the 8% increase in
same-store loan balances at the 102 stores in operation at both September 30,
1998 and September 30, 1999.  The annualized yield on the average aggregate
receivables balance increased from 146% during the Nine-Month 1998 Period to
177% during the Nine-Month 1999 Period.

     Operating expenses increased 66% to $28,154,000 during the Nine-Month 1999
Period compared to $16,954,000 during the Nine-Month 1998 Period, primarily as a
result of the addition of 76 stores subsequent to January 1, 1998, as well as
overall higher revenues at the Company's existing stores.  Administrative
expenses increased 28% to $4,270,000 during the Nine-Month 1999 Period compared
to $3,344,000 during the Nine-Month 1998 Period.  Interest expense increased to
$1,917,000 in the Nine-Month 1999 Period compared to $1,582,000 in the Nine
Month 1998 Period.

     For the Nine-Month 1999 and 1998 Periods, the Company's tax provisions of
38% and 37%, respectively, of income before income taxes differed from the
statutory rate of 34% primarily due to state income taxes, net of the federal
tax benefit.

Three months ended September 30, 1999 compared to three months ended
September 30, 1998
- ------------------------------------------------------------------------------

     Total revenues increased 30% to $23,349,000 for the three month period
ended September 30, 1999 ("the Third Quarter of 1999") as compared to
$17,998,000 for the three month period ended September 30, 1998 ("the Third
Quarter of 1998").  Of the $5,351,000 increase in total revenues, $1,071,000
relates to the 6% same store revenue increase at the 95 stores which were in
operation throughout both the Third Quarter of 1998 and the Third Quarter of
1999.  The remaining increase of $4,280,000 resulted from revenues generated by
47 stores which were opened subsequent to July 1, 1998.  In addition, 28% or
$1,491,000 of the increase in total revenues was attributable to increased
merchandise sales, 67% or $3,570,000 was attributable to increased service
charges, 2% or $131,000 was attributable to increased check cashing fees, and
the remaining increase of 3%, or $159,000 was attributable to the increase in
other income.  As a percentage of total revenues, merchandise sales decreased
from 58% to 51%, and service charges increased from 39% to 45%, during the Third
Quarter of 1999 as compared to the Third Quarter of 1998, while check cashing
fees and other income increased from a combined 3% of total revenues to a
combined 4% during the same periods.  The gross profit as a percentage of
merchandise sales decreased from 35% during the Third Quarter of 1998 to 31%
during the Third Quarter of 1999.

     The aggregate receivables balance increased 28% from $17,970,000 at
September 30, 1998 to $22,970,000 at September 30, 1999.  Of the $5,000,000
increase, $3,625,000 was attributable to the addition of 40 stores since October
1, 1998.  The remaining increase of $1,375,000 was due to the 8% increase in
same-store loan balances at the 102 stores in operation at both September 30,
1998 and September 30, 1999.  The annualized yield on the average aggregate
receivables balance increased from 162% during the Third Quarter of 1998 to 190%
during the Third Quarter of 1999.

     Operating expenses increased 43% to $9,844,000 during the Third Quarter of
1999 compared to $6,893,000 during the Third Quarter of 1998, primarily as a
result of the 47 stores added subsequent to July 1, 1998, and higher overall
revenues at the Company's existing stores.  Administrative expenses increased
23% to $1,512,000 during the Third Quarter of 1999 compared to $1,229,000 during
the Third Quarter of 1998.  Interest expense increased to $733,000 in the Third
Quarter of 1999 compared to $564,000 in the Third Quarter of 1998.

     For the Third Quarters of 1999 and 1998, the Company's tax provisions of
41% and 37%, respectively, of income before income taxes differed from the
statutory rate of 34% primarily due to state income taxes, net of the federal
tax benefit.

LIQUIDITY AND CAPITAL RESOURCES
- -------------------------------

     The Company's operations and acquisitions have been financed with funds
generated from operations, bank borrowings, and seller-financed indebtedness.

The Company currently maintains a $55,000,000 long-term line of credit with a
group of commercial lenders (the "Credit Facility").  At September 30, 1999,
$41,800,000 was outstanding under this Credit Facility and an additional
$8,831,000 was available to the Company pursuant to the available borrowing
base.  The Credit Facility bears interest at the prevailing LIBOR rate (which
was approximately 5.4% at September 30, 1999) plus one percent, and matures on
September 1, 2002.  Amounts available under the Credit Facility are limited to
325% of the Company's earnings before income taxes, interest, depreciation and
amortization for the trailing twelve months.  Under the terms of the Credit
Facility, the Company is required to maintain certain financial ratios and
comply with certain technical covenants.  The Company was in compliance with
these requirements and covenants during the nine months ended September 30, 1999
and as of November 12, 1999.

     During the nine months ended September 30, 1999, the Company acquired two
pawnshops in El Paso, Texas, and one pawnshop in Virginia.  The Company also
opened one start-up check cashing store each in Oregon and Washington, one
start-up pawnshop in South Carolina, and three start-up pawnshops in Mexico.
These acquisitions and openings brought the Company's total number of stores
owned to 142 as of September 30, 1999. All acquisitions during the nine months
ended September 30, 1999 were financed primarily with proceeds from the
Company's Credit Facility, and seller-financed debt.

     As of September 30, 1999, the Company's primary sources of liquidity were
$7,519,000 in cash and cash equivalents, $3,019,000 in service charges
receivable, $22,970,000 in receivables, $20,586,000 in inventories and
$8,831,000 of available and unused funds under the Company's Credit Facility.
The Company had working capital as of September 30, 1999 of $50,329,000 and a
total liabilities to equity ratio of 0.92 to 1.  During the nine months ended
September 30, 1999, the Company received proceeds of $82,000 from the issuance
of 17,688 shares of common stock relating to the exercise of outstanding common
stock options.

     Net cash provided by operating activities for the Company during the Nine
Month 1999 Period was $2,225,000 as compared with $782,000 provided by operating
activities during the Nine-Month 1998 Period.  Net cash used for investing
activities during the Nine-Month 1999 Period was $5,531,000 as compared with
$14,446,000 used for investing activities during the Nine-Month 1998 Period.
Net cash provided by financing activities of $6,367,000 during the Nine-Month
1999 Period compares to net cash provided by financing activities of $14,877,000
during the Nine-Month 1998 Period.

     The profitability and liquidity of the Company are affected by the amount
of loans outstanding, which is controlled in part by the Company's loan
decisions.  The Company is able to influence the frequency of forfeiture of pawn
collateral by increasing or decreasing the amount loaned in relation to the
resale value of the pledged property.  Tighter credit decisions generally result
in smaller loans in relation to the estimated resale value of the pledged
property and can thereby decrease the Company's aggregate loan balance and,
consequently, decrease pawn service charges.  Additionally, small loans in
relation to the pledged property's estimated sale value tend to increase loan
redemptions and improve the Company's liquidity.  Conversely, providing larger
loans in relation to the estimated sale value of the pledged property can result
in an increase in the Company's pawn service charge income.  Also larger average
loan balances can result in an increase in loan forfeitures, which increases the
quantity of goods on hand and, unless the Company increases inventory turnover,
reduces the Company's liquidity.  In each of the Company's last three fiscal
years, at least 70% of the pawn amounts loaned were either paid in full or
renewed.  The Company's renewal policy allows customers to renew pawn loans by
repaying all accrued interest on such pawn loans.  In addition to these factors,
the Company's liquidity is affected by merchandise sales and the pace of store
expansions.

     Management believes that the Credit Facility, current assets and cash
generated from operations will be sufficient to accommodate the Company's
current operations for at least the next twelve months.  The Company has no
significant capital commitments as of November 12, 1999.  The Company currently
has no written commitments for additional borrowings or future acquisitions;
however, the Company intends to continue to grow and will likely seek additional
capital to facilitate expansion.  The Company will evaluate acquisitions, if
any, based upon opportunities, acceptable financing, purchase price, strategic
fit and qualified management personnel.

     The Company intends to continue to engage in a plan of expansion through
existing store acquisitions and new store openings.  While the Company
continually looks for, and is presented with, potential acquisition candidates,
the Company has no definitive plans or commitments for further acquisitions.  If
the Company encounters an attractive opportunity to acquire or open a new store
in the near future, the Company will seek additional financing, the terms of
which will be negotiated on a case-by-case basis.  Between October 1, 1999 and
November 12, 1999, the Company opened one check cashing store in Washington DC,
one check cashing store in Oregon, and one pawn store in Mexico.  All store
openings and acquisitions during and after the nine months ended September 30,
1999 were financed with proceeds from the Company's Credit Facility and with
seller-financed debt.

YEAR 2000 ISSUE
- ---------------

     The "Year 2000 Issue" is the result of computer programs that use two
digits instead of four to record the applicable year.  Computer programs that
have date-sensitive software might recognize a date using "00" as the Year 1900
instead of the Year 2000.  This could result in a system failure or
miscalculations causing disruptions of operations, including among other events,
a temporary inability to process transactions or engage in similar normal
business activities.  The Year 2000 is a leap year, which may also lead to
incorrect calculations, functions or system failure.  The Company has
established a committee to gather, test, and produce information about the
Company's operations systems impacted by the Year 2000 transition.  The Company
has utilized both internal and external resources to identify, correct or
reprogram, and test systems for Year 2000 compliance.

     Management currently believes that the Company has achieved Year 2000
compliance of the hardware and software components of its own internally
developed point-of-sale operating system.  The costs associated with this Year
2000 remediation project totalled approximately $50,000.  The Company's
contingency plan in the event of a widespread Year 2000 failure includes
operating the Company's stores on a manual, non-computerized basis.

     Management currently believes, based on available information, that the
Company will incur no additional material expenditures related to the Year 2000
Issue, and that the Year 2000 Issue will not have a material adverse impact on
the Company's financial position or it's results of operations.  In addition,
the Company has contacted its significant vendors and suppliers to determine the
extent to which the Company may be vulnerable to those parties' failure to
remediate their own Year 2000 issues.  While there can be no guarantee that the
systems of other companies with which the Company's systems interface will be
timely converted, or that a failure to convert by another company, or a
conversion that is incompatible with the Company's systems would not require the
Company to spend more time or money than anticipated, or even have a material
adverse effect on the Company, management currently believes that all of its
significant vendors and suppliers have achieved Year 2000 compliance.

FORWARD LOOKING INFORMATION
- ---------------------------

     This report contains certain statements that are "forward-looking
statements" within the meaning of Section 27A of the Securities Act and Section
21E of the Exchange Act.  Forward-looking statements can be identified by the
use of forward-looking terminology such as "believes," "expects," "may,"
"estimates," "will," "should," "plans," or "anticipates" or the negative
thereof, or other variations thereon, or comparable terminology, or by
discussions of strategy.  Such statements include, but are not limited to, the
discussions of the Company's operations, liquidity, and capital resources.
Forward-looking statements are included in the "Liquidity and Capital Resources"
section of this annual report.  Although the Company believes that the
expectations reflected in forward-looking statements are reasonable, there can
be no assurances that such expectations will prove to be accurate.  Generally,
these statements relate to business plans, strategies, anticipated strategies,
levels of capital expenditures, liquidity and anticipated capital funding needed
to effect the business plan.   All phases of the Company's operations are
subject to a number of uncertainties, risks and other influences, many of which
are outside the control of the Company and cannot be predicted with any degree
of accuracy.  Factors such as changes in regional or national economic
conditions, changes in governmental regulations, unforeseen litigation, changes
in interest rates or tax rates, significant changes in the prevailing market
price of gold, future business decisions and other uncertainties may cause
results to differ materially from those anticipated by some of the statements
made in this report.  In light of the significant uncertainties inherent in the
forward-looking statements made in this report, the inclusion of such statements
should not be regarded as a representation by the Company or any other person
that the objectives and plans of the Company will be achieved.  Security holders
are cautioned that such forward-looking statements involve risks and
uncertainties.  The forward-looking statements contained this report speak only
as of the date of this report and the Company expressly disclaims any obligation
or undertaking to release any updates or revisions to any such statement to
reflect any change in the Company's expectations or any change in events,
conditions or circumstance on which any such statement is based.


                        PART II.  OTHER INFORMATION
                        ---------------------------

ITEM 2.  Changes in securities

       b.  During the nine months ending September 30, 1999, the Company issued
     17,688 shares of common stock relating to the exercise of outstanding stock
     options for an aggregate exercise price of $82,000.  Between October 1,
     1999 and November 12, 1999, the Company issued 155,000 shares of common
     stock to retire acquisition-related liabilities of approximately
     $1,520,000, as well as an additional 58,875 shares of common stock related
     to the exercise of outstanding stock options for an aggregate exercise
     price of $272,000.

ITEM 4.  Submission of matters to a vote of security holders

ITEM 6.  Exhibits and reports on Form 8-K

       a.  Exhibits

       27.0    Financial Data Schedules (Edgar version only).


                                  SIGNATURES
                                  ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Dated:  November 12, 1999          FIRST CASH FINANCIAL SERVICES, INC.
                                   -----------------------------------
                                   (Registrant)



Phillip E. Powell                     Rick L. Wessel
- -------------------------             -------------------------
Phillip E. Powell                     Rick L. Wessel
Chairman of the Board and             Chief Accounting Officer
Chief Executive Officer


  

5 This schedule contains summary financial information extracted from the condensed consolidated balance sheets and condensed consolidated statements of income found in the company's Form 10-Q for the year to date, and is qualified in its entirety by reference to such financial statements. 1,000 9-MOS DEC-31-1999 SEP-30-1999 7,519 0 25,989 0 20,586 60,352 10,270 0 125,475 10,023 0 0 0 91 65,349 125,475 37,807 69,675 25,517 25,517 34,664 0 1,917 7,577 2,914 4,663 0 0 0 4,663 0.54 0.50